FIFA, World Cup winners and fans
Before Sunday’s World Cup final
FIFA’s new World Cup winners’ rings will reportedly cost £112,000 each for fans, with 1,996 public-sale versions planned. The tournament champions will receive 30 bespoke rings alongside the traditional winner medals.
The rings bring an American-style championship tradition into football and are designed around the winning team’s identity. The high price adds a commercial talking point to FIFA’s already controversial ticketing and hospitality strategy.