Real Madrid, Bernd Reichart and A22 Sports Management
16 October 2026
Real Madrid are reportedly preparing to appoint former A22 Sports Management chief executive Bernd Reichart to a senior business role. The prospective hire would bring a leading figure from the controversial European Super League project into the club’s commercial operations.
Reports attributed to Marca and AS say Reichart would oversee the Bernabeu, sponsorship and merchandising under general director Jose Angel Sanchez. The supplied reporting describes a prospective appointment rather than a confirmed Real Madrid announcement.