Lionel Messi, Argentina, Kalshi, Rodrigo De Paul, Nicolas Otamendi
15 June 2026
Argentina’s football association has announced prediction market platform Kalshi as an official World Cup sponsor, with Lionel Messi promoting the deal alongside Rodrigo De Paul and Nicolas Otamendi. The partnership covers co-branded activations, social media campaigns and AFA intellectual property.
The deal highlights prediction markets’ growing push into mainstream sport, with Kalshi using official data through Genius Sports for contract settlement. Messi’s involvement gives the partnership global visibility as Argentina begin their title defence against Algeria.