Fox, FIFA, World Cup broadcasters
23 May 2026
Fox is still discussing with FIFA how hydration breaks will be used during World Cup broadcasts, including whether the stoppages will create commercial space. The network also confirmed new access such as half-time interviews and on-pitch pre-match reporting.
The breaks will appear in every match, even at temperature-controlled venues, creating debate over player welfare and advertising. Fox says it must balance new commercial opportunities with viewer experience, especially because football rarely allows in-game ad windows.