Liverpool and Turkish Airlines
8 September 2026
Liverpool confirmed Turkish Airlines will become their main club partner from the 2027-28 season, replacing Standard Chartered on the front of the shirt. The five-year agreement is estimated in the supplied report at more than £60 million annually.
Standard Chartered will remain with Liverpool as a global partner after 17 years as principal sponsor. Turkish Airlines will become a lead front-of-shirt sponsor for the first time, while Liverpool described the agreement as a milestone in its commercial operation.