U.S. sportsbooks, FIFA and World Cup bettors
After the 2026 World Cup
U.S. sportsbooks reported record betting activity for the 2026 World Cup, with one executive describing it as the equivalent of ten Super Bowls. DraftKings and BetMGM reported huge growth from 2022.
North American time zones, more matches and host-nation interest helped drive betting volume. Caesars said World Cup bet count topped combined men’s and women’s March Madness by 30%, showing soccer’s growing U.S. gambling pull.