David Beckham, MLS and World Cup sponsors
During the 2026 World Cup
David Beckham became one of the tournament’s most visible commercial figures in the United States, fronting campaigns for 11 brands including McDonald’s, MLS, Stella Artois, Home Depot and Bank of America.
Beckham’s US appeal links football, celebrity, fashion and business, helping brands sell the World Cup to casual audiences. His role also reflects MLS history, from his LA Galaxy move to helping bring Lionel Messi to Inter Miami.