Premier League clubs and shirt sponsors
Thursday
Premier League clubs are entering the new season without gambling companies on the front of shirts after voluntarily banning the category. Eight clubs needed replacement sponsors this summer, while Nottingham Forest, Sunderland and Chelsea still lacked front-of-shirt deals in the report.
The ban is pushing clubs toward technology, finance, insurance, tourism and recruitment brands, although gambling companies can still appear elsewhere on apparel. The shift particularly affects clubs outside the traditional Big Six, which previously relied heavily on betting-sector sponsorship revenue.