Stephen Curry
April 2026

Stephen Curry finished first in the NBA’s top-selling jersey rankings for the 2025-26 regular season, while the New York Knicks led all teams in merchandise sales. The official list also highlighted strong postseason-linked demand across the league. The NBA and NBPA said the rankings are based on sales through NBAStore.com, Fanatics.com and partner sites. Curry reclaimed the top jersey spot, and the Knicks finished first in team merchandise, with the Thunder also returning to the top 10.