NBA Announces 2026 Team Sales and Marketing Award Winners

Cleveland Cavaliers, Toronto Raptors, Memphis Grizzlies, Dallas Mavericks, NBA TMBO
January 2026

Cavaliers won Team of the Year and Inclusion Leadership; Raptors won Team Innovation; Olivia Hay won Guest Experience Innovation; Billy Phillips won Values of the Game. Cavs cited for major business growth, sellout streak, partnerships and new premium club; inclusion initiatives tied to youth leadership and social impact programs; Raptors recognized for a fan-facing Shooting Lab using biomechanics and vision tech; Hay recognized for staff culture and service standards; Phillips honored for decades of sponsorship and community work.