NBC’s NBA return posts 15-year Opening Night high

NBA Opening Night
October 2025

NBC/Peacock averaged 5.61m viewers (+87% YoY) for Opening Night. Thunder–Rockets peaked at 7.1m in double OT, most-watched early window since 2010, while Warriors–Lakers drew 5.11m as NBC won primetime 18–49. Tuesday night NBA is back weekly, with Sunday nights joining in February under the new 11-year rights pact, boosting reach and cross-platform promotion.